ABOUT US

We recommend investment options by understanding your financial needs.

Our broking models helps to minimize brokerage to never before seen levels as the client tought to incur the lowest cost and enjoy only the best returns in online share trading.

The Crew

Sidhavelayutham M

Sidhavelayutham M

Founder & CEO

Sidhavelayutham holds an MBF from the Indian Institute of Finance, he is the founder of Alice blue. He leads the business with a focus on Risk management and Operations, Product Development by in introducing the concept of professional marketing of broking services at AliceBlue. He is actively involved in exploring newer ways to adopt the latest technology for business enhancement.
Muthuraj Prabhu R

Muthuraj Prabhu R

Director - Equity

Muthuraj Prabhu holds Masters in Business Development and certified in Digital Marketing for Business Growth from IIM, Bangalore. His core competencies are Organization Branding and Development. He is actively involved in Organizational growth with his excellence strength in Strategy.

Rajesh K

Rajesh K

Director - Commodity

Rajesh holds Masters in Banking Management from Kamaraj University Madurai, he is the Director of Alice blue. He pursues Strategic Analysis of Competitive Advantage certification from IIM, Bangalore. He is good at strategy with the process flow of ideation. He covers majority areas of Customer-centric & sales development.

Our Vision

To be in the Top 10 customer preferred Financial Enabler in India and Number “ONE” in South India by 2020.

Our Mission

To provide world class Broking service to our clients and stakeholders with optimum returns at minimal cost.

Growth Inevitable

That’s our motto!

Why us

E(asy)-KYC

Best Brokerage Models

E-Learning

Market Talk

Trade Store

Trade School

2007
2008
2009
2012
2014
2015
2016
2019
2020

2007

“MCX Membership”

2008

“NSE Membership”

2009

“NCDEX Membership”

2012

“MCX-SX and NSE (EQ&FO) Membership”

2014

“BSE EQ & FO Membership”

2015

“CDSL Membership”

2016

“Branch expansion from 5 to 15 overall PAN INDIA”

2019

“NSE Currency Membership”

2020

“Single Margin Facility @ Alice Blue Financial Services (P) Ltd “

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